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A different way to buy your new home!

Genie is a new and innovative way to own your own home without the need for a mortgage or a deposit.

Explore our website to find out how we can make this possible…

Use our handy step by step guide to the site

What is Genie?

Genie is a Home Purchase Plan which offers you a range of benefits including:

  • Home Ownership – a place that you can truly call ‘yours’
  • No Mortgage – the freedom of not taking on a loan
  • No Deposit – allowing you choice over the way you spend any money you’ve saved
  • No Up Front Fees*

*£600 administration fee payable, only if you accept our formal offer

Find out more
What is Genie?

How Genie works

  • Each time you make a monthly payment you buy a share in the home.
  • All payments and shares are fixed in five year blocks.
  • At the end of the agreement you own 100% of your home outright, just like you would when you make your last mortgage payment.
  • It's really simple - Look at our example to the right or watch our video to learn more.

Is Genie for me?

If you dream of owning your own home but have been put off in the past by the need for a large mortgage deposit, then Genie could be just the product you’re waiting for.

Of course we need to make sure Genie is right for you, but if so, you could be closer to owning your own home than ever before - the no deposit, Genie way.

Am I eligible?           Is Genie suitable for me?

Why not COMPARE GENIE with traditional home finance methods or use our handy PAYMENT CALCULATOR to estimate what you can afford?

Is Genie for me?

Quick Property Search

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Looking for a property in a different area?

We are bringing Genie to many new locations all the time! Let us know what you're looking for and we will keep you up to date with new developments. Enquire

Genie facts

Our Regulators

Genie is authorised and regulated by the UK’s financial services regulator, the Financial Conduct Authority (FCA), which replaced the Financial Services Authority (FSA) on 1st April 2013.

View our handy step by step guide to the site

Our Customers

We’ve helped all kinds of people to get in to home ownership from young couples and singles just starting out, to families and older couples looking for some security. This is what they had to say.

  • "First rate product"
  • "Brilliant service"
  • "As first time buyers, no deposit was great"
  • "Process was very simple"
  • We are now homeowners in a fantastic house and area"

Our Properties

Genie is currently available on a wide range of carefully selected new build homes and on some nearly new properties in the North East of England.

Our imminent expansion is going to bring a greater variety and number of homes to many more people throughout the UK.


Our Service

We genuinely believe in treating our customers fairly and aim to provide a product that’s completely transparent and simple to understand.

We want to make a difference, and be different from traditional financial services providers and this is proven as we consistently achieve fantastic customer satisfaction scores. (Overall Customer Satisfaction Score of 93% achieved on our most recent Customer Satisfaction Survey). Correct at 18th September 2013

Watch how David and Lorri purchased their first home with baby Izzy, thanks to Genie.

Our Management team talk about the no deposit Genie product, how we are regulated and how customer service is key to the way we operate.


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